A radical re-think of consumer banking and the business model that underpins it.

True disruption requires a team who sees the world of consumer banking differently and is hell bent on delivering something 1derful.

Whilst there are CTOs, CMOs, CFOs and even a CEO amongst the team, fundamentally they're leaders, passionate about building and driving great teams to success.

The Team




Luke is an experienced financial services executive and entrepreneur. His early career was spent in senior retail banking roles at Citibank and St George Bank in Australia as well as at the large non bank financial services provider Challenger. 


Post that experience Luke moved into the startup space initially as the founder of PlayUp a global sports media business, which was great until it wasn’t. He was then part of the foundation team that established the successful emergency tele-health provider My Emergency Doctor and more recently was co founder of Volt Bank the first newly licensed retail bank in Australia in recent memory.


With a passion to fundamentally improve the product and customer experience in retail banking Luke founded 1derful and the rest is … history in the making.



Finance Lead

Craig has had a decorated career spanning three decades as one of Australia’s leading equity research analysts with Citigroup and before that Merrill Lynch. His specialisation is the Banking and Financial Services sector and he has developed a deep knowledge of Consumer Banking, Business Banking, Wholesale Banking/Capital Markets, Payments and Bank Capital structures.


He has been a trusted advisor to large domestic and international institutional investors, retail investors, bank boards and executives. He has also worked in Commercial Banking with two of Australia’s major banks.


Tech & Engineering Lead

Jeeva has helped many early stage startups find their feet, and has worked with over 20 ventures in their formative stages over the last 7 years, including substantial clients such as Google,

Macquarie, Canva and Sydney Airport as well as growing enterprises such as Qwilr, Veyor, LineSoft and MED.

An entrepreneurial engineer, his insights enable him to nut out and deliver the real priorities on any project with a tight focus on how technology can be best leveraged to deliver business outcomes.


Jeeva is also the managing partner at Helix, a boutique software engineering consultancy and venture studio.  Prior to founding Helix Jeeva worked at Macquarie Group in London building our their energy markets trading platforms.



Credit & Financial Risk Lead

Tim is a financial services professional with extensive experience in risk management, analytics and technology. Through an impressive career he has held senior positions across Asia Pacific with Experian, EY, Teradata and Westpac.


Tim is passionate about digital banking, emerging technologies and exploring alternative data sources.




Katarina is a lawyer with significant experience in financial services licensing, governance and regulation. She has a passion for the interaction between law and technology and has advised banking institutions and digital FinTech startups on legal and regulatory issues as well as product design solutions.


Her expertise includes legal, regulatory, risk, compliance and governance and she has been a lead advisor in the establishment of several banking institutions and digital start-ups.


Throughout her career she has worked across Europe and Australia for leading firms including DLA Piper, PwC and Deloitte and advised a myriad of organisations including The World Bank, The EBRD and more.


Product & Partnerships Lead

Zoran developed a multi decade career in financial services working with two leading global banks, first Citigroup followed by Morgan Stanley.


Through this period he specialised in investment lending and cash deposit solutions across both domestic and global financial markets. He holds a Bachelor of Business from UTS and a Masters of Business Administration from the MGSM.



Product/Marketing Lead

George works at the intersection where ideas, technology, product, marketing and human experiences collide, to ultimately define the destiny of ideas, new ventures, investments.

Originally as a founder, strategist, and creative director for two multi-national ad agencies and, more recently, as a co-founder of multiple technology ventures, in sectors as diverse as media/entertainment, healthcare/Ai and iptv, and investor in 20+ early stage tech ventures. 

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ACN 636 589 538